Taranaki regional profiles

Venture Taranaki partners with data specialists Infometrics to provide detailed data about the Taranaki region. Find information about:

  • Economy
  • Employment
  • Productivity
  • Population
  • Businesses
  • Standard of living
  • Skills
  • Tourism
  • Wellbeing

If you require this information filtered by district, please email [email protected]

GDP per capita

Taranaki has the fourth highest GDP per capita in New Zealand.

Taranaki's total GDP was $10,241 Million by the year ended March 2023 (Provisional). GDP per capita in Taranaki is still significantly higher than the national average of $75,311.

Source: Stats NZ, March 2024

Taranaki GDP per capita

$80,072 Year ended March 2023, provisional

NZ average GDP per capita

$75,311 Year ended March 2023, provisional
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Unemployment rates - regional comparison

Consumer Spend

Electronic card consumer spending in the Taranaki Region as measured by Marketview, decreased by 0.3% over the year to September 2024, compared to a year earlier. This compares with an increase of 0.5% in New Zealand.

Source: Infometrics Quarterly Economic Monitor

Annual spend over the year to September 2024

$1,813 M -0.3% since STLY

Visitor Spend

The Monthly Regional Tourism Estimates (MRTEs) provide estimates of regional monthly expenditure that indicate tourism's contribution to the national and regional economies. The MRTEs estimates are based on Tourism Electronics Card Transaction (TECT), Tourism Satellite Account (TSA), and International Visitor Survey (IVS) data. More information on MRTEs can be found on MBIE's website.

Source: MBIE Tourism and Electronic Card Transactions 

Taranaki visitor annual spend to Nov 2024

$294M -5.19 YOY

New Plymouth District annual spend to Nov 2024

$231M -5.93% YOY

South Taranaki District annual spend to Nov 2024

$49M +0.2% YOY

Stratford District annual spend to Nov 2024

$15M -9.79% YOY

Guest nights

Guest nights in Taranaki increased to 65.7K in November 2024, compared to 62.8K in the same month last year. The average length of stay was 2 nights in November 2024, down from 2.1 nights in November 2023.

Of these guest nights, 51.8K were in New Plymouth district, 7.5K in Stratford district, and 6.4K in South Taranaki district.

Guest Night refers to the number of guest nights spent in short-term accommodation units e.g. two guests staying 3 nights would generate 6 guest nights.

Source: Accommodation Data Programme 

Total Guest Nights

65.7K Nov 2024

Average Guest Nights Stayed

2 Nov 2024

Median House Price

The median price in Taranaki increased 1.7% year-on-year to $590,000.

Owner-occupiers, along with a noticeable increase of out-of town buyers, were the most active buyer groups.

Source: REINZ, QVNZ and RBNZ

Taranaki Region

$590K in Nov 2024, +1.7% compared STLY
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Taranaki Trends

Taranaki Trends is a bi-annual publication covering a wide range of national and regional measures, to enable Taranaki businesses and researchers to find key information and make informed decisions.

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Business Survey

The Taranaki Business Survey is a bi-annual business confidence survey, which goes out to a range of enterprises of different sizes and sectors.

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Search for reports

Browse Venture Taranaki's library of published data, including special projects and commissioned reports.

Export Taranaki

Want to find out more about exporting in Taranaki?