Taranaki regional profiles
Venture Taranaki partners with data specialists Infometrics to provide detailed data about the Taranaki region. Find information about:
- Economy
- Employment
- Productivity
- Population
- Businesses
- Standard of living
- Skills
- Tourism
- Wellbeing
If you require this information filtered by district, please email [email protected]
Quarterly Economic Report for Taranaki Region
In partnership with Infometrics, we provide access to the Quarterly Economic Monitor for the Taranaki region. This report offers a detailed analysis of the latest economic performance, covering key indicators such as:
- GDP growth and business activity
- Labour market trends and unemployment rates
- Consumer spending and economic confidence
- Housing market conditions and affordability
- Tourism impact and traffic movement
- Social and sustainability indicators
This report is an essential tool for businesses, organisations, and decision-makers looking to understand the current economic landscape and prepare for future challenges and opportunities.
Taranaki Trends (2015 - 24)
Between 2015 and 2024, Venture Taranaki produced the Taranaki Trends publication, which pulled together a wide range of economic statistics from a number of sources. This publication has now been replaced by the Quarterly Economic Report.
Business Survey
The Taranaki Business Survey is a bi-annual business confidence survey, which goes out to a range of enterprises of different sizes and sectors.
GDP per capita
Taranaki has the third highest GDP per capita in New Zealand.
Taranaki's total GDP was $11,140 Million by the year ended March 2024 (Provisional). GDP per capita in Taranaki is still significantly higher than the national average of $78,233.
Source: Stats NZ, March 2024
Taranaki GDP per capita
$85,362 Year ended March 2024, provisionalNZ average GDP per capita
$78,223 Year ended March 2024, provisional
Consumer Spend
Electronic card consumer spending in Taranaki Region as measured by Marketview, decreased by 1% over the year to December 2024, compared to a year earlier. This compares with an increase of 0.2% in New Zealand.
Source: Infometrics Quarterly Economic Monitor
Annual spend over the year to December 2024
$1,806 M -1.0% since STLYVisitor Spend
The Monthly Regional Tourism Estimates (MRTEs) provide estimates of regional monthly expenditure that indicate tourism's contribution to the national and regional economies. The MRTEs estimates are based on Tourism Electronics Card Transaction (TECT), Tourism Satellite Account (TSA), and International Visitor Survey (IVS) data. More information on MRTEs can be found on MBIE's website.
Taranaki visitor annual spend to Jan 2025
$290M -5.02 YOYNew Plymouth District annual spend to Jan 2025
$227M -5.69% YOYSouth Taranaki District annual spend to Jan 2025
$49M -1.05% YOYStratford District annual spend to Jan 2025
$14M -7.28% YOYGuest nights
Guest nights in Taranaki increased to 85.1K in February 2025, compared to 75.2K in the same month last year. The average length of stay was 1.8 nights in February 2025, up from 1.7 nights in the same month last year.
Of these guest nights, 65.3K were in the New Plymouth District, 8.7K in the Stratford District, and 11.1K in the South Taranaki District.
Guest nights refer to the number of nights spent by guests in short-term accommodation units (e.g. two guests staying for 3 nights would generate 6 guest nights).
Source: Accommodation Data Programme
Total Guest Nights
85.1K Feb 2025Average Guest Nights Stayed
1.80 Feb 2025Median House Price
Taranaki’s median price decreased by 0.3% year-on-year to $608,000.
Owner-occupiers, along with a noticeable increase in out-of-town buyers, were the most active buyer groups.
Source: REINZ, QVNZ and RBNZ
Taranaki Region
$608K in Feb 2025, -0.3% compared STLY Export Taranaki
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