Taranaki regional profiles
Venture Taranaki partners with data specialists Infometrics to provide detailed data about the Taranaki region. Find information about:
- Economy
- Employment
- Productivity
- Population
- Businesses
- Standard of living
- Skills
- Tourism
- Wellbeing
If you require this information filtered by district, please email [email protected]
GDP per capita
Taranaki has the fourth highest GDP per capita in New Zealand.
Taranaki's total GDP was $10,241 Million by the year ended March 2023 (Provisional). GDP per capita in Taranaki is still significantly higher than the national average of $75,311.
Source: Stats NZ, March 2024
Taranaki GDP per capita
$80,072 Year ended March 2023, provisionalNZ average GDP per capita
$75,311 Year ended March 2023, provisional
Consumer Spend
Electronic card consumer spending in Taranaki Region as measured by Marketview, increased by 3.3% over the year to March 2024, compared to a year earlier. This compares with an increase of 2.8% in New Zealand.
Source: Infometrics Quarterly Economic Monitor
Annual spend over the year to March 2024
$1,834 M +3.3% since STLYVisitor spend
Visitor spend in Taranaki is up 5.9% for the year to May, with the TECTs (Tourism Electronic Card Transactions) ranking Taranaki as third highest for visitor spend growth. International spend continues to remain strong post covid and boarder opening, with spend up 68% in May 2024 from the same time last year. This represents the highest growth across all 16 regions included in the data set, and a significant insight with the next region sitting at 30%.
The Monthly Regional Tourism Estimates (MRTEs) provide estimates of regional monthly expenditure that indicate tourism's contribution to the national and regional economies. The MRTEs estimates are based on Tourism Electronics Card Transaction (TECT), Tourism Satellite Account (TSA), and International Visitor Survey (IVS) data. More information on MRTEs can be found on MBIE's website.
Taranaki visitor annual spend to May 2024
$326M +5.9% YOYNew Plymouth District annual spend to May 2024
$258M +6.1% YOYSouth Taranaki District annual spend to May 2024
$51M +6.7% YOYStratford District annual spend to May 2024
$17M -0.5% YOYGuest nights
Guest nights in Taranaki had a slight decrease to 59.7K in Apr 2024 compared to the same month last year of 75.3K. Average guest nights stayed was 2.1.
Of these guest nights, 46.5K were in New Plymouth district, 6.1K in Stratford district, and 7.1K in South Taranaki district.
Guest Night refers to the number of guest nights spent in short-term accommodation units e.g. two guests staying 3 nights would generate 6 guest nights.
Source: Accommodation Data Programme
Total Guest Nights
59.7K April 2024Average Guest Nights Stayed
2.10 April 2024Median House Price
Taranaki’s median price decreased by 2.0% year-on-year to $632,000. Taranaki saw an increase in activity from all buyer groups. Confidence is gradually returning to the region, but interest rates continue to have a significant impact on the market.
Source: REINZ, QVNZ and RBNZ
Taranaki Region
$622K in April 2024, +9.9% compared STLY Taranaki Trends
Taranaki Trends is a bi-annual publication covering a wide range of national and regional measures, to enable Taranaki businesses and researchers to find key information and make informed decisions.
Business Survey
The Taranaki Business Survey is a bi-annual business confidence survey, which goes out to a range of enterprises of different sizes and sectors.
Search for reports
Browse Venture Taranaki's library of published data, including special projects and commissioned reports.