Venture Taranaki is here to support and grow our visitor sector
Venture Taranaki works across all aspects of the visitor sector. From undertaking a wide range of initiatives aimed at increasing visitor numbers into the region, to providing support to individual businesses in the industry, we are focused on enabling sustainable and strategic development of the sector and the people who bring it to life.
Brochures
Venture Taranaki produces a range of visitor publications to help ensure visitors to our region discover and experience the best that Taranaki has to offer.
These publications can be easily downloaded or viewed below, or via the downloadable QR code that you can display in your visitor-facing business or event.
If you are a local tourism operator or an i-SITE you can order brochures for distribution here. Please note we are making a shift towards digital brochures and reducing print quantities.
For individual copies visit one of the Taranaki i-SITEs in New Plymouth, Stratford, or Hāwera.
Taranaki Story - Visitor Story
Access our free library of regional content.
Tell the story of our region and support your brand with professional content.
Access hundreds of images, video content, infographics, and more to tell the unique Taranaki Story alongside your brand to leverage our regional provenance.
List your tourism or hospitality business on our website
Accommodation, or Tourism Attractions
Do you own or manage an accommodation offering, or a tourism activity or attraction? Did you know you can list your business on our website for free?
The Tourism New Zealand Website (TNZ) is the best way to showcase your business. TNZ’s website is the nation’s biggest tourism site (more than 2.5million monthly visits to their website), and will help your business reach an audience of travellers looking to book. It's free and simple. The TNZ Tourism Business Database features the sorts of products people book before leaving their home county; accommodation, activities and attractions, tours and transport.
Our website automatically pulls through all Taranaki listings from the Tourism New Zealand website, and shows on our 'Where to stay' pages, and 'See and Do' pages.
Eateries, Food & Beverage
If you own or manage a cafe, restaurant, food truck, cellar door, or bar we can list your business on our website for free.
Send us an email at [email protected] including your eateries name, address, summary information, type of eatery, website, social media links, opening hours, and up to 12 high resolution images and we will create a page for you. Check out this example.
Qualmark
Qualmark provides a grading system for accommodation providers and a quality assurance programme for visitor activities, service and transport providers, as an official mark of quality. It is New Zealand tourism’s official quality assurance organisation, providing a trusted guide to iconic travel experiences.
We encourage all tourism operators to jump on the Qualmark journey – it's not only an official mark of quality but also an opportunity to get expert advice/help from Qualmark specialists and extensive opportunities to promote your business.
If you’d like to start your Qualmark journey and aren’t sure where to start, get in touch.
Accessible and inclusive tourism
Accessible tourism enables people with access requirements to engage independently and with equity and dignity in tourism. This definition is inclusive of all people, including those travelling with children in prams, seniors, and people with disabilities, as well as the carers and companions who may travel with them.
Research shows a significant increase in demand for those travelling with access needs. 1 in 4 New Zealanders live with a disability, with 83% of those people taking a domestic holiday every year. Most people with a disability travel with an average of 2.5 companions, they tend to stay longer and return multiple times.
Download our Top 10 Tips for accessible and inclusive tourism.
Promoting the region
Venture Taranaki is the Regional Tourism Office (RTO) for Taranaki, meaning we’re responsible for attracting visitors to our region.
Our core promotional activities span through a number of channels including producing a range of visitor guides on key topics which profile many of our key attractions and operators, undertaking targeted promotional campaigns, connecting with our database via electronic newsletters, attending visitor trade shows, hosting visiting media to experience all that Taranaki has to offer, and hosting in-bound tour operators from key markets to educate them on what Taranaki has to offer to their clients.
Many of these provide opportunities for operator participation and the best way to keep up with the latest news and offerings is to subscribe to the Taranaki - like no other newsletter. Alternatively, we run regular development opportunities as a quarterly industry hui. If you wish to attend these meetings, please email [email protected]
Enterprise Support
Our advisory team are available to discuss your tourism business with you one-on-one and can offer support across a number of areas including business mentoring, investment readiness, and capability training.
We also compile up-to-date regional data through our six-monthly Taranaki Trends report, a comprehensive snapshot of the latest regional statistics and our regional business survey, and produce a range of resources to enable sound decision-making. These include event and conference toolkits, a business toolkit, economic impact studies, industry and sector profiles, and more.
Ngāmotu Hotels Case Study
Read about the Ngāmotu Hotels Limited Partnership joint venture.